Opening the Book
3 fantastic images to promote reading to your patrons!
Everyone knows reading a book can be an amazing experience. These specially commissioned images convey the magic of the discovery that awaits you within the pages of your next book. Visually striking, they will draw attention wherever you place them.
These are reader-centered promotions which start from the reading experience on offer rather than from an author or genre. We have chosen three different themes to appeal to different audiences.
Discover is for children – a sparkling image which will appeal to boys as much as girls and can be used with a wide range of ages from under 5 to 11 years. You can also mix non-fiction books in with fiction in your displays under this banner.
Who do you want to be today? will strike a chord with young adults. Exploring perception and identity is at the core of young adult experience and books offer a powerful and private way of doing it. We’re delighted to have permission to use a book cover designed by the great Stefan Sagmeister which has just the right mix of the beautiful and the sinister.
Take a risk on a book is one of those simple ideas that works so well you wonder why you never thought of it before. The moment when you choose a book lots of things go through your mind - you never quite know when you embark on a reading journey how it will turn out and sometimes books you never expected to enjoy turn into your favourites. This promotion celebrates that possibility and encourages everyone to take a little risk occasionally with what they choose. If it doesn’t work out, just put it back and choose again. This is a great promotion for libraries as libraries are the place we can take a risk for free.
Brodart Supplies are developing a package of print materials to include headers to fit our Book Pods and Counter-top Units; posters; bookmarks plus reader to reader comment cards.
Meanwhile Brodart Books are putting together a great collection of books to accompany each promotion. Brodart’s knowledge of current publishing, combined with the reader-centered approach of Opening the Book, leads to a great collection of titles, one which mixes popular and less well-known writers; different genres and formats; and picks out strong book cover designs which your patrons won’t be able to resist picking up.
Print materials and book collections will be available to buy separately or together in April. Watch this space!
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